Travel-friendly after-meal format
Brief: A compact, reduced-sweetness mix for travel and long meetings.
Approach: Keep fennel and savoury seeds visible, reduce sticky components, select a resealable pack and test the eating experience in a small portion.
Commercial lesson: Portability depends as much on pack closure and piece behaviour as it does on net weight. Each of these started as a brief and ran through product development.
Corporate gift assortment
Brief: A mixed box that works for employees and clients with different tastes.
Approach: Combine sweet, paan-inspired, seed-led and tangy formats instead of repeating one flavour in several colours. Keep individual products sealed and make allergen information easy to find.
Commercial lesson: Variety is useful only when every format has a clear role.
Private-label seed mix
Brief: A savoury seed product for modern retail.
Approach: Begin with the eating occasion, set the roast and salt target, review the formula for scale and approve it in the intended pack.
Commercial lesson: A simple ingredient list still needs a precise processing specification.
Frequently asked questions
Are these named client projects?
No. They are anonymised examples based on the types of work Wellubia handles.
Can I request references?
Commercial references, samples or facility documents can be discussed where appropriate and permitted.
Will my formula remain confidential?
Confidentiality and ownership should be covered in the written commercial agreement.
