Mukhwas and mouth fresheners
Fennel-led blends, sweet or savoury, coated or dry. Private label route
Product development · Formulation · Sampling · Specification
Product development for mukhwas, mouth freshener and digestive brands.
Bring a brief. We ask the questions that matter, develop the blend in the plant that will produce it, and hand back a recipe, a costing and a specification you can order against.
₹6,000–₹20,000 · Two revisions included · Fee agreed before work starts
Development, not guesswork
A sample you can actually order.
Development happens inside the same FSSAI-licensed facility that runs production, so a blend that tastes right can be costed, scaled and shipped rather than admired and abandoned.
- ₹6,000–₹20,000
- development fee, set after we read your brief
- 2
- sample revisions included in the fee
- 7 steps
- from your brief to a production-ready specification
- 4–5
- working days to a feasibility answer
What we develop
Seven product families, one development team.
Every category below is already made here, so development starts from real process knowledge rather than a search result.
Paan-style blends
Meetha paan, gulkand and betel-leaf directions for jars or sachets. Paan flavour development
Digestives and churan
Jeera, anardana, amchur and tamarind formats, tangy to savoury. Digestive candy manufacturing
Candies and fruit bites
Tamarind, mango and fruit-led confectionery with spice and salt. See the format
Roasted seed mixes
Unsweetened and lightly seasoned seed blends for daily use. Seed mix development
Single-serve sachets
2 to 3 g portions, customisable to your product and format. Sachet manufacturing
Gifting and hospitality formats
The same blends built for a box, a turndown tray or a table. Gifting manufacturing
How it works
Seven steps from a sentence to a specification.
Nothing is charged until step three, when we have told you whether the idea can be made and what it will cost to develop.
- 01
Your brief
Product idea, market, pack and the price you need to hit.
- 02
Questionnaire
Flavour, sweetness, texture, colour, ingredients in and out, shelf life, volume, launch date.
- 03
Feasibility and fee
What is makeable, what development costs, how long it takes. Nothing is charged before this point.
- 04
Development
Trials on the equipment that will run your production batch.
- 05
Sample one
You taste it against the brief and tell us what to change.
- 06
Two revisions
Sweetness, spice, aroma, cut size, colour and texture. Both rounds are inside the fee.
- 07
Specification
Locked recipe, declaration, pack recommendation, costing, MOQ and lead time.
Developed where it is produced
The trial bench and the production line are the same building.
A development sample made somewhere else has to be re-engineered before it can be manufactured. Ours does not. Moisture behaviour, coating, cut size and packing speed are all tested on the equipment that will make your order.
- In-house flavour and format development
- Ingredient sourcing tested at your volume
- Shelf life and pack behaviour checked before scale-up
- Production under FSSAI licence 10821014000051
Development fee
₹6,000 to ₹20,000, and you know the figure before we start.
We set the fee after reading your brief, because adjusting a blend and inventing a format are not the same work. Nothing begins until you accept it.
Lower endAn existing blend adjusted: sweetness, spice, cut size or one ingredient swapped.
MiddleA new recipe built from scratch inside a format we already run.
Higher endA new format, a coated or layered product, or a compliance-led reformulation.
What the fee covers
Feasibility, trial work on production equipment, two sample rounds and the written specification you keep: recipe, declaration, pack recommendation, costing, MOQ and lead time. One figure, no hourly billing.
Who owns the formula
It stays with Wellubia unless you place production here, in which case it is yours to produce with us. Want to own it outright and produce elsewhere? Agree that before development starts and we will quote it.
How you pay
By invoice once scope and fee are agreed, so nobody pays before the brief is confirmed workable. Overseas buyers can be invoiced on a proforma for bank transfer.
Sample courier charges are paid by you. Further revisions beyond the two, artwork design, and market-specific certification or laboratory analysis are quoted separately.
What you receive
A specification, not a sample in a bag.
- The locked recipe with ingredient percentages
- The ingredient declaration for your label, in descending order, with allergens
- Storage conditions and expected shelf life
- Costing per pack at your stated volume
- Pack format recommendation for your channel
- MOQ and production lead time to order against
FSSAI · GMP · HACCP · Halal · ISO 22000 · FSSC 22000 · ZED · AYUSH
Manufactured by Kabir Foods Pvt Ltd, FSSAI licence 10821014000051. Certification documentation can be shared with qualified B2B buyers on request. We develop food, not medicine: no therapeutic claim is developed onto a pack.Start here
Tell us what you want made.
Nine questions to begin. We reply with a feasibility view, your development fee and the full questionnaire within 4–5 working days. Not sure what to ask for? Browse the manufacturing catalogue first.
info@wellubia.com
+91 99588 95663
Expect a first response within 4–5 working days. The fee is confirmed before any development work begins.
Common questions
What buyers ask about R&D.
How much does product development cost?
Between ₹6,000 and ₹20,000. Our team sets the exact fee after reading your brief, based on how much trial work it needs: adjusting an existing blend sits at the lower end, a new format or a compliance-led reformulation at the higher end. You are told the figure before anything starts, and nothing is charged until you accept it.
Why is there a fee at all?
Development takes ingredient trials, production time and the attention of the people who run the plant. The fee covers that work and means a brief gets proper attention rather than a rushed sample.
How many sample revisions are included?
Two, after the first development sample. Most briefs settle within those rounds. Further revisions can be quoted if the brief changes substantially.
Who owns the formula?
The formula stays with Wellubia unless you place production with us. If you want to own it outright and produce elsewhere, agree that before development starts and we will quote it separately.
Can you match a competitor product?
A reference sample is a useful starting point for taste, texture and sweetness. The final formula still has to be lawful, manufacturable and commercially sensible, so a match is a direction rather than a promise.
What is the minimum order after development?
There is no fixed minimum. Quantity, pack format and lead time are quoted against the finished specification. See MOQ, timelines and compliance.
Do you develop unsweetened or reduced-sugar products?
Yes. Several products in the Wellubia range are unsweetened, including roasted seed mixes, so that brief is familiar ground.
Can you develop single-serve sachets?
Yes. A typical sachet portion is about 2 to 3 g and the portion can be customised to your requirement, product or formulation. See custom mouth freshener sachets.
Do you export the finished product?
Yes. Labelling, shelf life and documentation are prepared for the destination market. See exporting from India.
Keep reading
Before you send the brief.
Private label mouth freshener
How a range under your own brand is built and costed. Read the guide
Custom formulation and packaging
Why the recipe and the pack have to be decided together. Read the guide
Contract manufacturing and OEM
Manufacturing against your formula or specification. Read the guide
Choosing a manufacturer in India
What to ask any supplier before you commit. Read the guide