Private label
A product range under your brand with agreed product and pack customisation. How it works
Start with a proven direction
Make it right for your consumer.
Begin with an existing Wellubia product direction, adapt flavour or format, or develop a new product around your market, price point and brand ambition.
- 80
- product directions and development platforms
- 7
- distinct product families
- 6
- supply and development routes
Build your next range
Tell us what needs to reach the shelf.
Send one clear brief. We will respond with the most relevant product direction, packaging route and next step within 4–5 working days. Not sure what to ask for? Browse the manufacturing catalogue first.
info@wellubia.com
+91 99588 95663
Product library
Everything we can build from.
This catalogue combines current Wellubia directions with development platforms. Recipe, claims, packaging and commercial feasibility are confirmed against the final buyer brief.
No exact match
Try a broader ingredient or category. We can also assess a new buyer-led concept.
Choose how we work together
One plant. Six commercial routes.
Different buyers need different levels of ownership, development and packaging support.
White label
Start from a proven product direction and take it to market with your identity. How it works
OEM and contract manufacturing
Manufacturing against an agreed formula, specification or buyer brief. How it works
Custom product development
Flavour, ingredient, format and sampling support for a new product direction. How it works
Wellubia branded supply
Finished Wellubia products for retail, distribution, hospitality and service.
Loose and bulk supply
Product supplied for downstream packing, food service or distribution.
Who we manufacture for
Brands, retail chains and hospitality.
Third-party manufacturing for every channel that sells an after-meal product. We supply products across retail, quick-commerce and institutional channels across India. From North India to South, East to West, Wellubia and Kabir Foods products are supplied across markets throughout India, serving varied regional tastes and preferences. Blends can be adapted for regional flavour preferences.
D2C and snack brands
Private label and OEM ranges for brands launching or extending into mukhwas, mouth fresheners, digestives and seed mixes. Private label
Retail chains and private brands
Store-brand ranges with a clear price and pack architecture, built from proven Wellubia product directions. White label
Quick commerce
Fast-moving packs sized for dark-store shelves. Example briefs
Hotels, restaurants and airlines
Custom mouth freshener sachets and portion packs with your logo. A typical portion is about 2 to 3 g, and it can be customised to your requirement, product or formulation. Custom sachets
Importers and distributors
Export supply and bulk packs, with documentation shared against the destination brief. Export
Corporate and gifting buyers
Branded boxes and hampers made in volume. Gifting manufacturing
MOQ, samples and timelines
What to expect before you enquire.
The commercial answers buyers ask for first. Exact figures are confirmed against your brief.
No fixed minimum
Quantity, pack and lead time are quoted against your product, pack and print. MOQ, timelines and compliance
Free sample development
We prepare a relevant sample direction for tasting. Samples are free; you cover the shipping. Request samples
First response in 4 to 5 working days
A product direction, packaging route and next step. Production timing is dated once the brief is approved. Request a production quote
Certified systems
FSSAI, GMP, HACCP, Halal, ISO 22000, FSSC 22000, ZED and AYUSH. Certification documentation can be shared with qualified B2B buyers on request. Certifications
Export countries
Products supplied to buyers in more than 10 countries, from our own facility with in-house development. Export
Pack formats
PET jar, stand-up pouch, single-serve sachet, gift box, hospitality portion and bulk pack. Custom packaging
Packaging routes
The product is only half the brief.
Pack format is assessed around channel, serving occasion, destination, shelf life, quantity and price point.
PET jarStand-up pouchSingle-serve sachetGift boxHospitality portionBulk pack
Custom printing, pack feasibility and timing are confirmed case by case.
Inside Wellubia
Develop and manufacture your product with one team.
We handle concept, formulation, sampling, packing and production. You get one team working towards a product your customer will enjoy and your business can sell.
Women make up approximately 70–80% of our production and packing workforce. The proportion varies by shift and season, but their skill is central to how Wellubia is made.
Meet the people and thinking behind the plant in About Wellubia and the founder's note.
- In-house product development
- Food-grade manufacturing environment
- Ingredient and flavour customisation
- Retail, hospitality, export and gifting formats
For importers and overseas buyers
What you need before you enquire.
The questions an overseas buyer asks first, answered before you spend a call on them.
- Export markets
- Wellubia products are supplied to buyers in more than 10 countries.
- Manufacturing
- Our own facility, with in-house product development covering formulation, flavour, format and sampling.
- Private label track record
- We supply products across retail, quick-commerce and institutional channels across India.
- Minimum order
- No fixed MOQ. Quantity, pack and lead time are quoted against your brief, so a market pilot and a full container are both workable.
- Samples
- Product samples are free. You cover the shipping.
- Documentation
- Certificate scope, product specifications and destination-market paperwork are prepared for your market before shipment.
Pricing and Incoterms are quoted once product, pack, order size and destination are known. We would rather quote accurately than quickly.
Manufacturing systems and certifications
FSSAIGMPHACCPHalalISO 22000FSSC 22000ZEDAYUSH
Manufactured by Kabir Foods Pvt Ltd, FSSAI licence 10821014000051. Marketed by Superseeds Marketing LLP, founded by Vikas Agarwal. Certification documentation can be shared with qualified B2B buyers on request. FSSAI information
Example briefs
Three briefs. Three different routes to market.
These are illustrative examples of the work our team is equipped to handle, not named client projects.
01 · Private label
A retail range built from one flavour brief
- The need
- A differentiated mouth-freshener range with a clear price and pack architecture.
- Our work
- Shortlisting flavour directions, adapting the blend, sampling and matching each product to a suitable jar or pouch.
- What we deliver
- A shelf-ready route covering formula, pack format and production planning.
02 · Corporate gifting
One festive idea for recipients across cities
- The need
- An Indian gift that felt useful, branded and suitable for a mixed recipient list.
- Our work
- Curating blends, presentation, sleeves and inserts around the occasion and budget.
- What we deliver
- A coordinated gifting direction designed for multi-city dispatch.
03 · Hospitality
An after-meal format made for service
- The need
- A clean, portion-controlled finish for hotels, events or travel service.
- Our work
- Selecting a stable blend and developing a practical single-serve packaging route.
- What we deliver
- A repeatable hospitality format with specification and production guidance.
From idea to production
Four decisions, then we build.
- 01
Your brief
Product family, target consumer, market, pack, volume direction and price point.
- 02
Product direction
Choose an existing platform or define what needs to be developed.
- 03
Sampling
We prepare a relevant sample direction for review and feedback.
- 04
Commercial confirmation
Formula, packaging, quantity, price and production timing are finalised.
Product samples are complimentary for qualified buyers. Shipping is paid by the buyer.
Common questions
What buyers ask first.
Does Wellubia do private label and white label mukhwas?
Yes. Wellubia manufactures mukhwas, mouth fresheners, seed mixes, digestives and candies under a buyer's own brand, and can also supply from existing product platforms. See the private label and white label pages for the detail.
What is the minimum order quantity?
MOQ depends on the product family, pack format and whether the formula is an existing platform or a new development. Share your product, pack and volume direction and we will confirm the applicable MOQ. See MOQ, timelines and compliance.
Which product categories can you manufacture?
Mukhwas and mouth fresheners, paan-inspired blends, roasted seed mixes, jeera and anardana digestives, tamarind and mango candies, and churan-style formats. Category pages cover seed mixes, digestive candies and paan flavours.
Do you export from India?
Yes. Wellubia manufactures in India and supplies international buyers. Documentation, labelling and compliance requirements vary by destination market, so share the destination early. See mukhwas export from India.
Can you develop a custom formula and pack?
Yes. Formulation, flavour direction, sweetness, texture and packaging can all be developed to a brief. See custom packaging and formulation.
Are samples free?
Product samples are complimentary for qualified buyers. Shipping is paid by the buyer.
Is Wellubia FSSAI licensed?
Yes. Wellubia operates under FSSAI licence 10821014000051 and the whole range is vegetarian and vegan. See certifications.
Do you supply hotels, restaurants and airlines?
Yes, including portion packs and bulk formats for food service. See hotel and restaurant supply.
Who do I contact to start?
Send your brief through the enquiry form on this page with product family, market, pack format, volume direction and target price. Corporate gifting enquiries are handled through Wellubia gifting.