From reference to written specification
A reference sample is useful, but it is not a specification. Translate it into ingredient priorities, sweetness, salt, aroma, texture, piece size and colour. Record what is essential and where adjustment is acceptable. Turning that reference into a written specification is the job of product development.
Choose packaging for the channel
A premium jar may suit a dining table but fail a courier cost target. A sachet may suit travel but require a larger print run. Review barrier, seal, opening, reseal, label area, coding and secondary packaging against the actual sales channel.
Approve in stages
- Confirm the written brief and commercial assumptions.
- Review a development sample.
- Approve the formula and intended pack together.
- Complete artwork and declaration checks.
- Agree the production sample, testing and dispatch plan.
Frequently asked questions
Can Wellubia recreate a reference product?
A reference can guide development, but the final formula must be lawful, manufacturable and commercially agreed.
Who owns the artwork?
Ownership and responsibility should be stated in the commercial agreement.
Can custom packaging be made in small quantities?
Some digital or labelled formats support smaller runs. Printed components often have higher minimums.

