You have a recipe that works in your kitchen. Maybe you have sold the first few hundred packs. Now the questions get harder. Which machine? What will one pack really cost? Do you build a unit or find a manufacturer? Which licence comes first?
Vikas Agarwal has spent 20 years in food manufacturing and runs two plants of his own in Haryana. A call with him is a working session on your product, from someone who deals with these questions on the plant floor every week.
Who you will be talking to
- 20 years in food manufacturing. Founder of Wellubia.
- Two plants of his own. Kabir Foods makes snack pellets and fryums through extrusion and sheeting. Wellubia makes mukhwas, digestives, mouth fresheners and seed mixes.
- His own R&D team for recipe, flavour and format development.
- Certified plants: FSSAI, HACCP, ISO 22000, FSSC 22000, Halal, APEDA, AYUSH and ZED.
- Exports to more than 10 countries: chips, mouth fresheners, after-meal refreshments, multigrain and vegetable chips, fryums and snack pellets.
- A bulk and private-label supplier that has supplied or worked with retailers and platforms including Walmart, METRO Cash & Carry, Reliance Retail, DMart, Zepto, Flipkart and Amazon.
What founders bring to the call
Recipe to scale. Your kitchen batch does not behave the same way in a 100 kg batch. Vikas looks at your recipe, the process and the likely problems before you spend on a trial.
Costing and pricing. What goes into the cost of one pack: raw material, packing, wastage, labour, GST, distributor and app margins. Getting this right before the first big order protects your margin.
Licences, labels and certifications. Which FSSAI licence fits your stage, what must be on the label, and which certifications buyers and exporters ask for.
Make or outsource. Whether to set up your own unit now or work with a contract or private-label manufacturer first, and what to check in samples, NDAs and quality agreements.
Factory setup. Product line, capacity, machines, layout and licences for founders ready to build their own plant.
Selling. Modern trade, quick commerce, distributors, HoReCa, corporate gifting and export.
How it works
- Tell us about your product. Fill in the short form: your brand, product idea, category, stage and what you need help with.
- Pick a time. You get Vikas's calendar link and choose a 30 or 60 minute slot on Google Meet. Vikas confirms the details with you before the call.
- The call. Bring your recipe, cost sheet, label or plant questions. You talk to Vikas, not a sales team.
- Your action plan. Within 24 hours of the call you get a written plan of the next steps you agreed.
If you then want Wellubia or Kabir Foods to manufacture for you, or want help setting up your own plant, we send a proposal after we understand your brief. Prices and quantities are discussed only after a brief, never before.
Start with the free tools
Not ready for a call? Vikas's 10 free tools, including a cost calculator, walk you through the same steps he uses with founders.
Frequently asked questions
Who is this for?
Founders starting a food or snack brand, home and small-batch makers ready to scale, and brands planning their own plant or a private-label range.
How long is a call?
30 or 60 minutes on Google Meet. You choose when you fill in the form.
Do I need to have a product ready?
No. You can come with an idea and a kitchen recipe. The more you share in the form, the more useful the call.
Can Wellubia manufacture my product after the call?
If your product suits our plants (seed and nut mixes, mouth fresheners and mukhwas, heritage Indian products, powders and blends, sachet packing, chips, pasta, extruded snacks, pellets and fryums), yes, after a brief and samples. If it doesn't, Vikas will still help you plan the batch, the line or the plant.
Is my recipe kept private?
Yes. Your details and recipe stay in Wellubia's records only.